Project Overview

Santon Frozen Meals Packaging Design

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‍Santon, a brand specializing in frozen meals, aimed to create stunning packaging that would capture the attention of supermarket customers. They wanted something fun and colorful, a design that would stand out on the shelves. To achieve this, we developed a unique character as the centerpiece of the packaging. This approach was innovative, with nothing similar on the market at the time. We also designed different color schemes for each product, ensuring they were easily recognizable and distinguishable for customers.

Project Overview

Our app was already up and running when we introduced the transformative storytelling circle—the core of our experience. This hour-long, guided, live, video chat session fosters deep connections within ourselves and with others. Initially, women from our community led the circle, but now we're excited to launch the autonomous circle experience. In this version, the circle operates without a guide, utilizing pre-recorded audio that follows a structured format.To complement this new experience, we embarked on a branding refresh aimed at elevating our presence. We understood the importance of consistent branding that seamlessly resonates across all touch points, leaving a lasting impression on our audience.Our branding journey involved creating unique illustrations, some of which were meticulously hand-painted and amazing animations. The result is a powerful and distinctive brand that appeals to both our existing and new users who embrace our concept.

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Yoni Circle Story

Yoni Circle began in January 2018 as an in-person experience out of Chloë’s apartment in Venice, California. The core of the experience was a storytelling circle, which is the core of our app today. In April 2020, we launched the Yoni Circle app to our founding members in LA, New York, London, and Capetown. Today, we are a global community across over 2,400 cities and 130 countries.