Project Overview

Danni approached me with an exciting idea: to create a healthy gummy brand for kids, powered by functional mushrooms and ingredients designed to support children's wellbeing.

I instantly fell in love with the concept, and together we created Stella, a playful superhero who became the face of the brand. The idea was to give each gummy its own unique superpower, with Stella guiding children through the collection and bringing those benefits to life in a fun, engaging way.

What started as the design of a single product pouch quickly grew into a complete brand system. We expanded the visual identity across the entire packaging line, shipping bags, stickers, temporary tattoos, and finally brought the brand to life with its hero product: a Stella doll.

This project perfectly combined branding, packaging, and character design—three things I truly love. Seeing Stella grow from an illustration into the heart of an entire product ecosystem made this one of the most enjoyable projects I've worked on.

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Project Overview

Our app was already up and running when we introduced the transformative storytelling circle—the core of our experience. This hour-long, guided, live, video chat session fosters deep connections within ourselves and with others. Initially, women from our community led the circle, but now we're excited to launch the autonomous circle experience. In this version, the circle operates without a guide, utilizing pre-recorded audio that follows a structured format.To complement this new experience, we embarked on a branding refresh aimed at elevating our presence. We understood the importance of consistent branding that seamlessly resonates across all touch points, leaving a lasting impression on our audience.Our branding journey involved creating unique illustrations, some of which were meticulously hand-painted and amazing animations. The result is a powerful and distinctive brand that appeals to both our existing and new users who embrace our concept.

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Yoni Circle Story

Yoni Circle began in January 2018 as an in-person experience out of Chloë’s apartment in Venice, California. The core of the experience was a storytelling circle, which is the core of our app today. In April 2020, we launched the Yoni Circle app to our founding members in LA, New York, London, and Capetown. Today, we are a global community across over 2,400 cities and 130 countries.